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Monday, March 2, 2015

MR. WON-CHUL YANG APPOINTED AS CHIEF EXECUTIVE OFFICER (CEO) OF MITSUBISHI MOTORS MALAYSIA (MMM)



Kuala Lumpur, 2 March 2015- Mitsubishi Motors Malaysia (MMM) the official distributor of Mitsubishi Motors vehicles in Malaysia has appointed Mr. Won-Chul YANG as Chief Executive Officer (CEO) of the company effective 12 February 2015.
YANG joined Mitsubishi Corporation (MC), Seoul, Korea in 1992 and has held a wide range of leadership positions in the company. From 2003-2006, he served as the Manager of MC Tokyo and moved on to become the Director of Strategic Planning and Coordination in the Mitsubishi Motors Sales Korea Ltd.
YANG has 20+ years of experience in the automotive industry and has served both Mitsubishi Korea and Japan before joining MMM.
Prior to being appointed as the CEO of MMM, YANG held the position of Senior Vice President, Strategic Planning and Coordination since 2012. During his tenure, the company went through a milestone launch of Mitsubishi Motors’ first local assembled vehicle, the Mitsubishi ASX compact SUV in Malaysia.
“We believe that YANG’S strong automotive experience, passion and commitment towards Mitsubishi Motors will continue to drive the Mitsubishi Motors brand and company in Malaysia to the next level, building on the solid foundation and growth achieved,” said Tan Sri Marzuki bin Mohd Noor, Chairman of the Board for MMM.
Under the new leadership of YANG, MMM is set to embark upon a very exciting new phase of journey of growth and development. YANG’S first priority will be to continue to the build the Mitsubishi Motors network as well as ensuring that Mitsubishi always maintains innovative and competitive products and services in Malaysia.
To date, Mitsubishi Motors is represented by 58 showrooms (out of which 43 are 3S Centres) and 47 service outlets throughout Malaysia.
Since 2005, MMM has sold more than 82,000 units of vehicles in Malaysia. Current line-up of vehicles include the locally-assembled ASX compact SUV, the Mirage and Attrage eco cars, Triton pick-up trucks, the Pajero Sport SUV, the Lancer GT sedan, Pajero SUV and the 100% electric car i-MiEV. Except for the ASX, all other models are imported from Thailand and Japan.

Sources:
MMM (Mitsubishi Motors Malaysia)

Sunday, March 1, 2015

ALL-NEW MITSUBISHI TRITON OPEN FOR BOOKING


Kuala Lumpur, 1 April 2015 – Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, will be launching the all-new Mitsubishi Triton in May. In conjunction with the arrival of the new model, authorised Mitsubishi Motors dealers nationwide are accepting pre-launch bookings from customers who wish to be among the first owners of the new Triton in Malaysia.



“Mitsubishi Motors Corporation (MMC) has been producing pick-ups for the past 36 years, since 1978, and to date, overfour million units have been sold worldwide and in Malaysia, the Triton has found 55,000 proud owners since its launch in 2006. The new Triton, which is the fifth generation of the model series, has been developed based on the concept of‘Smart Utility Truck’ and we believe it will impress customers with its new design and enhanced features, as well as even tougher engineering,” said Won-Chul Yang, Chief Executive Officer (CEO) of Mitsubishi Motors Malaysia.
“The new Triton sets new standards and has many first-in-class features which will delight our customers. Estimated introductory prices starts from RM71,000 to RM114,000,” Mr. Yang added.
The new Triton is imported as a Completely Built-Up (CBU) vehicle from MMC’s regional production hub for the model in Thailand and as before, customers will be able to choose from different variants to suit individual requirements and budgets. The Malaysian market offers five variants with the following estimated prices (including insurance and GST for private registration) in Peninsular Malaysia:
NoVariantEstimated PricingColours
1All-New Triton VGT AdventureRM114,000Earth Green, Pearl White, Shadow Black, Red Solid
2All-New Triton VGT AutomaticRM103,000Sterling Silver, Pearl White, Shadow Black
3All-New Triton VGT ManualRM97,000-
4All-New Triton ManualRM87,000Sterling Silver, White Solid
5All-New Triton QuestRM71,000-

The all-new Triton is powered by the proven and reliable Mitsubishi powertrains which have been improved for the new generation. Included in the powertrain options is the 2.5-litre VGT 4-cylinder turbodiesel engine which produces a maximum output of 178 PS at 4,000 rpm. Maximum torque has been increased from 350 Nm to 400 Nm at 2,000 rpm.

VGT stands for ‘Variable Geometry Turbo’ which was introduced with the previous generation. The advanced turbocharger delivers uncompromising power by achieving an optimal turbocharging at any given speed. The result is more instantaneous response for acceleration with minimal lag while at the same time, achieving high fuel efficiency.

Just as the previous generation of the Triton set new standards in the pick-up segment, its successor also brings to the segment first-in-class features such as a Push Start Button for engine ignition, Keyless Entry, Xenon HID Headlamps with integrated Day Running Lights, Tilt and Telescopic Steering and Paddle Shifters for manual control of the automatic transmission when the driver wants it. The all-new Triton also comes with an aerodynamic design with best-in-class co-efficient drag of 0.42.

Additional advanced features include Dual-Zone Climate Control, 4WD Selector that allows shift-on-the-fly (4H, 4L or 2H), Touchscreen audio system with reverse camera, auto headlamps and auto wipers that are activated automatically when needed.
Malaysians will be able to get the first close-up view of the all-new Mitsubishi Triton at a series of teaser displays at major towns and cities in April. The locations and dates of the roadshows are shown below:
NoVenueStateLocationFromTo

1Mid Valley MegamallKlang ValleyWest Lobby01-Apr05-Apr
2Tesco MergongAlor SetarMain Concourse06-Apr12-Apr
3Sutera MallJohor BahruSub Court09-Apr12-Apr
4Queensbay MallPenangNorth Court15-Apr19-Apr
5Aeon Kinta CityIpohSub Court20-Apr26-Apr
6Suria SabahKota KinabaluCourt G4 (A)20-Apr3-May
7The SpringKuchingCentre Court C20-Apr10-May
8East Coast MallKuantanMain Entrance23-Apr26-Apr