New 2014 ASX Mid-Sized SUV Now Open for Bookings

 Mitsubishi Motors Malaysia (MMM) the official distributor of Mitsubishi Motors vehicles in Malaysia, announced today that the local assemble Mitsubishi ASX is now open for bookings at all Mitsubishi showrooms nationwide ahead of its official line-off ceremony later this month. The stylish designed urban compact SUV offers two mobility 2WD and 4WD.

“MMM is proud to announce that the locally assembled ASX is now open for bookings. The new ASX CKD comes with a more affordable price tag to cater for the market demands of an affordable mid-sized SUV. This is part of Mitsubishi Motors Corporation’s (MMC) business expansion strategy in emerging markets,” said Tetsuya Oda, Chief Executive Officer of Mitsubishi Motors Malaysia.

He added, “All cars produced by Mitsubishi Motors worldwide are governed by high quality standard set by Mitsubishi Motors which ensures consistent quality level of all Mitsubishi cars. This means the cars that are locally assembled will have the same quality level with models assembled in Japan.”

Both variants are equipped with Auto Rain & Light Sensor, leather seats, GPS Navigation System, Front & Rear Parking Sensors with Reverse camera, Automatic Air Conditioner and High Contrast Speedometer.

The 4WD variant is further packaged with more equipment’s such as Panoramic roof, Paddle Shifters, Push Start Button and Security Window Tint.

Prices start from RM114, 269.50 for the 2WD and RM128, 879.50 for the 4WD variant on-the-road without insurance. The CKD (Complete-knocked-down) ASX is available in Black Mica, Titanium Grey, Cool Silver and Solid White and comes with a warranty of 5 years unlimited mileage.

ASX 2WD

ASX 4WD

Powered by a modern 2.0 -litre MIVEC engine with 150 PS of power and 197 Nm of torque, the Malaysian built ASX is engineered for exceptional fuel efficiency of 13.2km/l* (*Figure is based on Paultan.org real world combined driving conditions) The 2.0-litre engine is teamed with INVECS- III CVT (Continuous Variable Transmission) featuring Sports Mode, tuned to deliver effortless acceleration from any speed. Sports mode offers all the sporty control of manual shifting without the hassle of a clutch.

The Mitsubishi ASX is an easy handling mid-size SUV that fits perfectly in the city with excellent maneuverability and a class leading turning radius of 5.3 meters, the best turning radius in its class.

Both variants come with safety features such as dual airbags and Anti-Lock Braking System (ABS) with Electronic Brake Distribution (EBD).

The 4WD variant comes with Hill Start Assist (HSA) to make it an easy start off on a steep uphill slope by preventing the vehicle from rolling backwards, Traction Control Function and Active Stability Control (ASC) which uses onboard sensors to analyse the vehicle’s motion and identify lateral wheel slippage.

Current line-up of vehicles include the Mirage compact hatchback, Lancer GT, ASX mid-sized SUV, Triton pick-up trucks, Pajero Sport and Pajero Exceed SUVs, electric car i-MiEV and the newly launched Attrage compact sedan.

Sources:

MMM (Mitsubishi Motors Malaysia)

The Latest Triton VGT Euro

First pick up with Sunroof

Kuala Lumpur, 4 October 2012 – Mitsubishi Motors Malaysia (MMM), the importer and distributor of Mitsubishi Motors Corporation (MMC) in Malaysia, officially launched the new Mitsubishi Triton VGT Euro today. The Triton VGT Euro is specially ordered and imported from Thailand and is exclusively limited to just 180 units.

Made especially for those who enjoy the outdoors with an urban lifestyle, the latest Mitsubishi Triton VGT Euro adds on power sunroof (the first pick-up truck in Malaysia to offer this feature) power slide and vent rear window, new front bumper extender with LED day time running lights, short cargo bed with sports roll bar, color-keyed rear step bumper, tail lamp garnish and door handle protectors.

For comfort and convenience, the interior of the new Triton VGT Euro adds on Audio player with Bluetooth connectivity and new leather seats.

Priced at RM 110,998.00 on-the-road with insurance, the Triton VGT Euro is obtainable in three colors – White Solid, Black Mica and Red Solid.

The Triton VGT was launched in March earlier this year and since then has sold close to 2,000 units in Malaysia. With a new powerful and economical engine with Variable Geometry Turbo (VGT), Malaysia’s most awarded pick-up truck is also now the most powerful pick-up truck in its class.

The 2.5-litre powertrain diesel engine provides optimal turbo aspect ratio at any given speed, harnessing the power of the exhaust gas, and ensuring a constant delivery of additional fresh air to the engine for optimum performance.

As a result of the VGT and engine management, maximum power is significantly boosted to 178 PS at 4,000 rpm, while maximum torque rises to 350 Nm.

The Triton offers the best in class turning radius of 5.9 metres. It is also fitted with a Hybrid Limited Slip Differential (LSD) that gives excellent off-road response. Hybrid LSD combines the torque-sensing benefit of helical gears and the speed-sensing of a viscous coupling unit, all designed to work alongside ABS (Anti-Lock Braking System) and EBD (Electronic Brake-force Distribution), which are some of the standard features.

Power is channeled to the wheels via Mitsubishi’s Easy Select 4WD system which allows the driver to ‘shift on the fly’ from 2WD to 4WD at speeds of up to 100km/h. The 5-speed Automatic Transmission with Sports Mode combines the convenience of an automatic transmission with direct control of a manual to give drivers the best of both worlds.

Unique to the Triton, its informative RV meter displays travel data such as driving range, average speed, fuel consumption and also a digital compass, barometer, altimeter and outer temperature.

The much awarded Triton has made the best pick-up truck award its own since it was launched in Malaysia in 2006, claiming the title no less than four times from Autocar ASEAN and four times from New Straits Times/Maybank Car of the Year Awards. In 2009, the Triton won best pick-up award from both publications and has successfully defended the titles. In 2010, the Triton has once again proved its capabilities winning the 2010 Autocar ASEAN Pick-up truck of the year. It’s also the only truck in Malaysia that can claim to have an entire range of award winning variants.

Mitsubishi Motors has a long history in motor sports, including a record-breaking 7th consecutive victory at the Dakar Rally in 2007. Mitsubishi Motors has achieved an unequalled 12 overall victories in 25 years, a track record that is reflected in the performance and quality of the Mitsubishi Motors vehicles.

All-new Mitsubishi Mirage launching soon

Highly fuel efficient compact car is now open for booking

Kuala Lumpur, 1 October 2012 – Mitsubishi Motors Malaysia, the importer and distributor of Mitsubishi vehicles in Malaysia, announced today the impending arrival of the all-new Mitsubishi Mirage. The Mirage is open for booking from today at Mitsubishi showrooms nationwide, ahead of an official launch in November.

“The all-new Mitsubishi Mirage is now open for booking, and I am confident that Malaysians will like this compact and complete car. With outstanding fuel economy and attributes that make it a perfect urban runabout, the Mirage is set to be a big player in the small car segment,” said Tetsuya Oda, CEO of Mitsubishi Motors Malaysia.

The all-new Mitsubishi Mirage is available in three variants, starting from RM 56,000 for the 1.2 M/T to RM 64,000 for the 1.2 CVT on-the-road without insurance. The first 500 to book the Mirage will receive a special gift. Bookings can be made at official Mitsubishi dealerships nationwide from 1st October 2012. (Prices are quoted based on Peninsular Malaysia, Individual Private)

Powered by a modern 1.2-litre three-cylinder MIVEC engine with 78 PS and 100 Nm of torque, the lightweight Mirage (850kg) boasts an impressively low fuel consumption figure of 21 km/l. (based on the New European Driving Cycle).

Buyers can choose from a smooth and efficient INVECS-III Continuously Variable Transmission (CVT) or a five-speed manual gearbox drivetrain.

Besides being the lightest and most fuel efficient car in its class, the Mirage makes for a perfect urban runabout by having the best turning radius in its segment, a tight 4.4 metres.

The young, urban crowd will also appreciate the Mirage’s sporty and aerodynamic styling with a co-efficient drag value of just 0.30 Cd. The Mirage is available in 5 colours – Lemonade Yellow Metallic, Eisen Gray Mica, Red Metallic, White Pearl and Cool Silver Metallic.

It may be compact at just 3.71 metres long, but the Mirage sits five in comfort. An array of active and passive safety features protect its occupants. ABS with EBD is standard, along with dual front airbags and seatbelt pre-tensioners. Bright View instrument cluster, Smart Key with Push Start button*, Digitized fully automatic air conditioner*, leather wrapped steering wheel and 2-DIN audio system with USB and iPod interface are available, among other features. (*Features are available only on the Mirage GS (CVT) variant)

The Popular Mitsubishi Ralliart Collections are Back and Now on Sale!

Source: Mitsubishi Motors Malaysia

Items available exclusively at Mitsubishi Motors Malaysia’s authorized dealers Target Orion Star (Balakong), JM Auto Gallery (Alor Setar) and Jimisar Autotrade (Kuching).

Kuala Lumpur, 19 September 2012 – Good news for Ralliart enthusiasts as Mitsubishi Motors Malaysia (MMM), the importer and distributor of Mitsubishi Motors Corporation (MMC) in Malaysia, is bringing back the most sought-after Mitsubishi Ralliart collection today!

The Mitsubishi Ralliart collection will be made available for purchase at three of Mitsubishi Motors Malaysia’s authorized dealers Target Orion Star (Balakong), JM Auto Gallery (Alor Setar) and Jimisar Autotrade (Kuching).

Ralliart enthusiast can expect a wide range of Ralliart items on sale ranging from apparel and collectibles to performance parts and accessories. Prices of the items start as low as RM10.

Ralliart, the brand name for all Mitsubishi motor-sports related products is the long-standing tuning arm of Mitsubishi Motors and has been in the automotive market since 1984 for Mitsubishi Motors. With a long list of record-breaking feats in the rallying and motorsports world, Ralliart has since developed to be part of the 40-year old Mitsubishi motorsports heritage.

“Ralliart symbolizes our pursuit of excellence in the true spirit of motorsports. Since its inception more than two decades ago, Ralliart has been playing an integral role in the Research and Development of Mitsubishi vehicles. Moving forward MMM is excited to offer Malaysians and fans of Ralliart an opportunity to own these rare Ralliart collectibles,” said Mr. Tetsuya Oda, Chief Executive Officer of MMM.

Mitsubishi Ralliart has developed a strong success in events such as the FIA World Rally Championship (WRC), FIA Asia-Pacific Rally Championship (APRC) and the grueling Dakar Rally.

Stay tune for more updates as Mitsubishi Motors Malaysia plans to bring in more Ralliart collectables in the near future! 

Hurry! Visit the three exclusive Mitsubishi showroom and own these one-of-a-kind Mitsubishi Ralliart items today!

Cap

T-Shirts

Keychain

Umbrella

Tissue Cover

Mitsubishi i-MiEV Evolution scores an impressive 2nd Place Finish in its 2012 Pikes Peak International Hill Climb 2012

Pikes Peak, Colorado, August 29, 2012 – Mitsubishi Motors Corporation (MMC) completed the 2012 Pikes Peak International Hill Climb (PPIHC) held in Colorado, United States from August 7 to August 12 with two 100% electric-powered entries – the i-MiEV Evolution (specially-built racecar) and the Mitsubishi i (North American version of the i-MiEV).

Getting to the starting line

Hiroshi Masuoka, Team Principal of Mitsubishi Motors and driver of the i-MiEV Evolution, finished second in the Electric Vehicle class with a time of 10:30.850. He was the eighth overall fastest in a field of 170 cars. This was the first time that the Japanese driver and the team competed in the 2012 Pikes Peak International Hill Climb.

Masuoka on the way up

Off the start line, Masuoka displayed tremendous pace. The electric vehicle’s instant torque and powerful acceleration meant that Masuoka did not waste much time getting up to speed. He split the first timing beam in 1:56.862. By then, Masuoka had already raced a distance of more than 11 kilometres and had climbed more than 2,500 feet above the starting line.

By the end of the race, Masuoka had tackled 156 corners, raced a distance of 20 kilometres and finished 4,720 feet above where he started.

“I am very happy to finish the race. I want to thank the crew, engineers and the team for putting the car back together. The car felt fantastic and I was able to push the performance to the edge,” said an elated Hiroshi Masuoka. “It is a great finish for the whole team. I am pleased with the result.”

Production Mitsubishi i finishes sixth

His teammate, Beccy Gordon who drove the production i-MiEV also finished the race. Her i-MiEV completed the climb in 15:10.557. She proved that the i-MiEV possessed the capability and performance to climb Pikes Peak, one of the most challenging races in the world.

Beccy finishes

Beccy’s primary objective was to finish the race, which would enable the Mitsubishi’s engineers to gather data. The data will be used to further improve the i-MiEV as well as the research and development of future Mitsubishi EV models.

Chequered flag

Beccy Gordon, the driver of the production Mitsubishi i looked back at the event and said “I am very excited about both cars making it to the top in this very difficult Hill Climb. The Mitsubishi i proved its impressive performance by climbing the steep hills from the start to finish line without any reduction in performance. It was a lot of fun driving this electric vehicle, and it was a great challenge that made me realize the further prospects of electric vehicles in the future.”

Being the only female in her class, Beccy drove a strong race. The i-MiEV performed steadily as both car and driver navigated the snaking road that led up to the peak. It started to rain once Beccy reached 12,760 feet above sea level, a point also known as the ‘Bottomless Pit’.

Fan Fest

“As soon as I got to the Bottomless Pit, it started raining so that was a damper on my time. But the car was perfect all the way up,” said a happy Beccy Gordon. “I had plenty of battery left once I got to the top so I know I could’ve pushed a lot harder. But I am really excited to get to the finish line, especially to see Hiroshi finish with such a great time.”

Thank you for the support

About Pikes Peak International Hill Climb

The Pikes Peak International Hill Climb competition is a time trial event for automobiles and motorcycles held annually at Colorado Springs, Colorado around Independence Day weekend and attracts over 150 competitors every year.

The very first event was held in 1916 and it is the second oldest motorsports event held in the United States following the famed Indianapolis 500.

Pikes Peak is located in the Rocky Mountains just 16 miles west of Colorado Springs. The Pikes Peak International Hill Climb is a unique time trial competition commencing at an elevation of 9,390 feet, with the race course winding its way around the mountain, all the way up to the finish line located at a sky-high 14,110 foot elevation mark.

The course length of 12.42 miles consists of 156 corners, and with an average climb gradient of 7%, it imposes extraordinarily challenging driving conditions upon the driver while navigating up the mountain.

Additionally, due to the great elevation change from the start line to the finish line (a climb of 4,720 feet), dealing with temperature, air pressure, weather and other atmospheric conditions adds to the unique challenges of this intense competition. Compact in size yet amazingly space efficient and structurally sound, the 2012 North American-spec Mitsubishi i-MiEV 100% electric-powered vehicle is based on a platform that has served tens of thousands of consumers well in markets around the globe.

Mitsubishi goes on e-Heroes mission to promote EV awareness and eco tips

Mitsubishi e-Heroes together with MMM and Petrosains

This one-of-its kind program will see one unit of i-MiEV (Mitsubishi innovative Electric Vehicle) car made available for children to test ride over a period of three months at Petrosains, The Discovery Centre, Level 4, Suria KLCC, starting 8 August till 28 October 2012.

The Mitsubishi e-Heroes program aims to promote Electric Vehicle awareness and eco-friendly practices towards a greener earth among young Malaysians.

Children can also take part in some fun and educational activities such as coloring, origami, photo booth, interactive displays, mini science shows and workshops at selected hours. Admission is free and opens from 9.30am-5.30pm on weekdays and 9.30am-6.30pm on weekends (closed every Monday).

CEO of MMM, Mr. Tetsuya Oda and CEO of Petrosains, Tengku Nasariah

“One of Mitsubishi’s most advanced creations is the i-MiEV (Mitsubishi Innovative Electric Vehicle), a fully electric zero emissions vehicle that makes driving cleaner, safer and more efficient. Mitsubishi e-Heroes encompass all – Electric, Energy, Environment and Earth. This is what this program is essentially about – offering electric car fun rides to children to promote awareness on ways how they can play their part to create an eco-friendlier future.,” said Tetsuya Oda, CEO of Mitsubishi Motors Malaysia.

“At Mitsubishi Motors, we believe that caring for the environment is everyone’s responsibility. We believe our technology and our passion for driving will help us lead the way to a new future for motoring. We believe by making driving cleaner and safer, our children will have the opportunity to enjoy earth’s many wonders. And that’s what drives our Drive@earth corporate philosophy,” added Oda.

Mr. Tetsuya Oda, CEO of MMM helping a e-Hero out with her artwork

Speaking at the launch, Tengku Nasariah, CEO of Petrosains said, “We are truly pleased to collaborate with Mitsubishi Motors Malaysia as we provide the opportunity for society, especially the younger generation, to understand and appreciate the world around us, especially the environment, through engaging and interactive activities, such as this ‘e-Heroes’ initiative .

“This is true to the Petrosains mission, where as a Science Centre, it is our responsibility to stimulate curiosity, develop inquiring minds, and ultimately change lives for the better through influencing the attitudes and thinking pattern of societies, which brings about behavioural change. In an era dominated by Scientific and Technological progress, we need to live responsibly then, to ensure the sustainability of Planet Earth,” she added further.

e-Heroes hitching a ride in the 100% electric car i-MiEV

The Mitsubishi i-MiEV is the first fully Electric Vehicle to be registered in Malaysia (October 2011), while the second unit was registered earlier this year.

More about Mitsubishi’s EV

Producing 49 kW of power and 180 Nm of instant torque, the i-MiEV is powered solely by electricity, and can be recharged from a regular home socket. With a top speed of 130 km/h, the four-seater vehicle can run up to 150 kilometres* (93 miles) after charging eight hours at 230 volts. The i-Miev also accelerates strongly and linearly for easy passing. *Measured by NEDC (New European Drive Cycle)

The Mitsubishi i-MiEV is based on the gasoline-powered i minicar, but instead of an internal combustion engine, its sole power source is a lithium-ion battery pack powering a permanent magnet electric motor. The 330V battery is located under the floor deck, while the electric motor is housed under the luggage compartment.  The Mitsubishi i-MiEV has now been on the market for more than two years since its launch in Japan in July 2009.

Since its debut in Japan, the i-MiEV has attracted a lot of attention worldwide, making its steady progress in taking the i-MiEV to the world, following its introduction in European markets at the end of 2010 and launch in North America at the end of 2011.

As the second product in its next-generation of EV lineup, MMC (Mitsubishi Motors Corporation) launched a minicar-class commercial electric vehicle MINICAB-MiEV in December 2011.

To date, MMC has produced more than 20,000 units of EV, forming alliances with more than 60 local partners in public and private sectors around the world for such measures as joint testing, educational activities regarding the EVs infrastructure required.

When MMC started delivery of the i-MiEV to corporate, governmental and local authority users in July 2009 in Japan, it was the first auto manufacturer to offer a car that addresses the issues of environmental pollution, global warming and exhaustion of petroleum-based energy supplies.

Sales to private customers in Japan started in April 2010. Since then, MMC has sold more than 6,000 units of i-MiEV and MINICAB-MiEV in Japan and has exported to 45 countries throughout Europe, U.S., Canada, Hong Kong, Australia, New Zealand, Chile, Singapore and other markets.

Mitsubishi Motors’ EV development history began with the MINICAB EV in 1969. The company has continued its research and development, concentrating principally on motors and batteries. In 2006, MMC developed the i-MiEV.

About Petrosains

 
Petrosains, The Discovery Centre is a science centre that uses an exciting and interactive approach to tell the story of the science and technology of the petroleum industry. Its concept and contents revolve specifically around the science of petroleum, yet embrace all the general sciences. Petrosains was incorporated to extend PETRONAS’ commitment as a socially responsible corporate citizen to provide a rich and stimulating environment aimed at equipping Malaysians with the right knowledge and skills geared towards meeting the challenges of a new era.

Kuala Lumpur, 31 July 2012- Mitsubishi Motors Malaysia, the importer and distributor of Mitsubishi Motors Corporation (MMC) in Malaysia is excited to announce that it has recently reached its 50,000th customer mark, in a record of seven years since the introduction of the company in 2005.

50,000th customer, Pn. Erni Junaida receiving her gift from Mr. Kozo Shiraji, Division COO of Automotive Business Division
from MC, Japan and Mr. Tetsuya Oda, CEO of MMM

31-year old Erni Junaida Binti Mohd Roslan from Kuala Lumpur is the 50,000th Mitsubishi owner in Malaysia when she bought a brand new Mitsubishi ASX compact SUV recently.

Tetsuya Oda, Chief Executive Officer of Mitsubishi Motors Malaysia presented Erni with an all expense paid trip of 3 days, 2 nights at the Hard Rock Hotel in Penang as well as a fuel voucher worth RM300.00 at a special celebration dinner held recently.

“I am delighted and proud to be the 50,000th owner of a Mitsubishi vehicle in Malaysia. Without compromising on power and fuel efficiency, I am proud to own a brand new stylish ASX,” said Erni.

“Mitsubishi works hard to develop award winning new cars and automotive technology. Rally-tested toughness, performance and reliability make Mitsubishi Motors a trusted brand name and we are confident that we can soon cross the 100,000th Mitsubishi owners mark by 2015,’ said Tetsuya Oda, chief executive officer of Mitsubishi Motors Malaysia.

On the global front, 2012 also marks 50th years since Mitsubishi Motors began competing in Motors Sports activities. Mitsubishi Motors Corporation (MMC) is also proud to enter two all-electric vehicles (EVs) in the Electric Class category of the legendary Pikes Peak International Hill Climb this August. The Pikes Peak International Hill Climb is an event held annually in Colorado, United States.

MMC will be aiming for victory in the Electric Class category with the i-MiEV Evolution, a specially-prepared competition version based on the i all-electric vehicle. This competition is also held to prove that EV cars can go as fast as or faster than gasoline cars as well as for the company’s data collection and knowhow for future EV technology.

To date, Mitsubishi Motors operates 53 showrooms (out of which 32 are 3S Centres) and 37 service outlets throughout Malaysia. Five more new showrooms, with the plan to have 10 new 3S centres are in the pipeline by end this year.

Offering a unique blend of performance, inspired design, and durability, Mitsubishi has won numerous awards over the years. The much awarded Triton has made the best pick-up truck award its own since it was launched in Malaysia in 2006 it’s also the only truck in Malaysia that can claim to have an entire range of award winning variants.

The Pajero Sport VGT won first prized in Asian Auto/Am Bank Fuel Efficiency Awards 2011 in the Premiem SUV category while the ASX also won the most fuel economical compact cross-over in the 2.0-liter Compact SUV category.